The Funnel of Profits – Everyone wants your Veterinarians money before he even sees your Pet

The Funnel of Profits – Everyone wants your Veterinarians money before he even sees your Pet.

Long before you even walk through the door of your Veterinary Clinic with your pet, a profit driven entity has already been there, trying to pry money from the pockets of your Vet.

This entity is the “Industry”

This is the group of businesses that make up the Veterinary Industry – huge Pharmaceutical companies, Pet Food companies, Sales Reps and Suppliers of X-Ray equipment, Surgical equipment, Blood Analyzing machines, Sterilizing equipment, Microscopes and Otoscopes, Veterinary Computer programs, creams, bandages, ointments, needles, Biological Waste disposal, Veterinary Organizations, Groups and Governing Boards, Staff training, , lawyers, accountants, phone companies, landlords, the tax man, and on and on.

Hence, it only goes to figure that your Veterinarian is not only interested in your pets health, he/she is also interested in your pets ability to help take a small chunk out of the “burden of cost” weighing down on them.

In most cases, a good Veterinarian realizes that when clients and patients are treated well and within reason – the profits will follow through repeat visits and on-going care throughout the years.

However, some veterinarians jump the gun – going for all-out care and profits, resulting in initial gain, but long-term pain, when those customers leave and go elsewhere for what they believe to be less expensive, or more “quality-for-cost” care.

The key here to note is “quality-for-cost”. Most people don’t mind paying a little more for high quality care. However, when they feel that the care does not match the cost – they take their business elsewhere. As other clients follow suit, the revenue of the veterinary clinic drops. This leaves the business with basically three options. One is to increase their fees charged to the remaining clients. Two, actually increase the level of care to where clients feel that they are getting their monies worth. The Third option is to reduce the overall fees to match a comfortable level of care that keeps their clients satisfied.

Each of these options creates their own set of complications – but in the end it is obviously in the best interest of the veterinary clinic to find their best solution.

If you want to stay with your current vet clinic but feel that you aren’t getting the level of care that you feel you should be receiving for what you are paying – talk to your vet. There is probably a solution that will work for both of you. Your veterinarian probably would like to keep you as a client, and there may be issues going on that they aren’t even aware of.

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